Traditional media

Traditional media 

Traditional media is the term used to encompass conventional forms of advertising media such as television, print, radio, direct mail and outdoor.

Disvantages of traditional media 

Price 

Traditional media buys are usually more expensive than newer forms of advertising. In addition to the cost of buying TV spots, you may need to pay for the development of your commercials. To benefit from broadcast advertising, you may need to buy many spots, requiring a commitment of thousands of dollars before you can gauge results.

Lack of Timeliness

Traditional advertising does not allow you to respond to changes in the marketplace as quickly as newer forms of communication. You may have to create your message weeks or months in advance when you run magazine ads.

Harder to Target Audience

Modern technology allows marketers to more precisely target potential customers based on the amount of personal information websites collect about visitors. Small businesses can determine in advance not only what type of person visits a particular website, but how often, what they view and other information.

Less Information

The message you can deliver with traditional advertising is much more limited compared to newer forms of communications. If you can get people to your website with the click of a banner ad or link, you have almost unlimited opportunities to deliver page after page of information to customers.

Advantages of traditional media 

strong impact: Marketers interact  colour, sound, sight and Drama to ensure that their message is strong and persuade.  

Mass coverage: Television has lucrative of mode of conveying an advertisement .

convenient and flexible: the television is convenient and flexible advertising medium. Television advertising allows advertisers the flexible to use various approaches and combinations of audio to target audience. 

Bibliography

 About Jenny Holzer 2011, dvd, Microcinema International, San Francisco, California.

Art + soul : a journey into the world of aboriginal art 2010, television program, Australian Broadcasting Corporation, Sydney, 4 October.

Chains = Cantene/Titanus 2011, motion picture, British Film Institute, London.

Colli, MG 2009, Bilbao_6 Guggenheim Museum Bilbao, photograph, viewed 4 January 2012, <http://www.flickr.com/photos/52355315@N08/5757476385/>.

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